Marketing and Sales
The AIDA Framework
Write clearer messages with attention, interest, desire, and action, using a worked workshop example and practical checks for each stage.
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Marketing and Sales
Frameworks for shaping a message so the right person notices it, understands it, and can take a next step.
Marketers, founders, and sales teams writing a page, a pitch, or a campaign.
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Marketing and Sales
AARRR Pirate Metrics
Define acquisition, activation, retention, referral, and revenue with clear events, cohorts, and denominators in a worked subscription-product example.
Marketing and Sales
PAS Copywriting
Write problem, agitation, and solution copy with a practical example, clear evidence checks, and limits that keep the message proportionate.
Marketing and Sales
STP Marketing
Choose a market segment and write a defensible positioning direction with segmentation, targeting, and positioning, using a worked service example.
Marketing and Sales
Buyer Personas
Build buyer personas from research into goals, buying triggers, objections, and decision roles, then use them to choose messages and evidence.
Marketing and Sales
Marketing Mix (4 Ps)
Use product, price, place, and promotion together to shape a coherent offer, test a launch plan, and find problems advertising cannot solve.
Marketing and Sales
Sales Funnel
Define sales-funnel stages, measure conversion with consistent cohorts, and find the next buying obstacle to investigate without confusing a funnel with AIDA.
Marketing and Sales
Unique Selling Proposition
Develop a unique selling proposition around a customer benefit, a meaningful difference, and evidence your team can support in real sales conversations.
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