Business Strategy
Ansoff Matrix
Compare four growth directions with the Ansoff matrix, a worked business example, and practical checks on demand, delivery, and risk.
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Business Strategy
Value Chain Analysis
Map the activities behind a customer promise, examine cost and differentiation together, and choose a practical improvement with value chain analysis.
Business Strategy
VRIO Framework
Evaluate a resource through value, rarity, imitation, and organization, using an evidence worksheet that separates useful capabilities from durable advantage.
Leadership and Management
Five Whys
Investigate recurring problems with Five Whys, preserve evidence at each causal link, and turn a plausible explanation into a testable corrective action.
Leadership and Management
PDCA Cycle
Plan a bounded improvement, test it, inspect the evidence, and decide what to change with the Plan-Do-Check-Act cycle and a worked team example.
Leadership and Management
SBI Feedback
Give specific feedback using situation, behavior, and impact, then invite the other person’s perspective and agree a practical next step.
Marketing and Sales
AARRR Pirate Metrics
Define acquisition, activation, retention, referral, and revenue with clear events, cohorts, and denominators in a worked subscription-product example.
Marketing and Sales
PAS Copywriting
Write problem, agitation, and solution copy with a practical example, clear evidence checks, and limits that keep the message proportionate.
Marketing and Sales
STP Marketing
Choose a market segment and write a defensible positioning direction with segmentation, targeting, and positioning, using a worked service example.
Product Management
Impact Mapping
Connect a business goal to actors, behavior changes, and deliverables with impact mapping, using a worked example that exposes assumptions.
Product Management
Opportunity Solution Tree
Connect a product outcome to customer opportunities, alternative solutions, and assumption tests with a worked opportunity solution tree.
Product Management
User Story Mapping
Organize a user journey, expose missing steps, and slice a coherent first release with user story mapping and a worked booking example.
Business Strategy
BCG Matrix
Use the BCG growth-share matrix to compare businesses, test investment choices, and avoid treating stars, cash cows, question marks, and dogs as verdicts.
Business Strategy
Business Model Canvas
Map the nine Business Model Canvas blocks, connect customers to costs and revenue, and choose which assumptions to test before investing.
Business Strategy
PESTEL Analysis
Scan political, economic, social, technological, environmental, and legal changes, then turn the evidence into strategic choices and monitoring triggers.
Leadership and Management
Eisenhower Matrix
Separate urgency from importance with the Eisenhower matrix, then decide what to do, schedule, delegate, or remove without neglecting essential work.
Leadership and Management
RACI Matrix
Clarify responsible, accountable, consulted, and informed roles with a RACI matrix, a worked project example, and practical checks for unclear ownership.
Leadership and Management
SMART Goals
Turn a vague aim into a specific, measurable, achievable, relevant, time-bound goal, with an example and checks against misleading targets.
Leadership and Management
Transformational Leadership
Understand transformational leadership's four behaviors and apply them to team change through credible purpose, thoughtful challenges, and individual support.
Marketing and Sales
Buyer Personas
Build buyer personas from research into goals, buying triggers, objections, and decision roles, then use them to choose messages and evidence.
Marketing and Sales
Marketing Mix (4 Ps)
Use product, price, place, and promotion together to shape a coherent offer, test a launch plan, and find problems advertising cannot solve.
Marketing and Sales
Sales Funnel
Define sales-funnel stages, measure conversion with consistent cohorts, and find the next buying obstacle to investigate without confusing a funnel with AIDA.
Marketing and Sales
Unique Selling Proposition
Develop a unique selling proposition around a customer benefit, a meaningful difference, and evidence your team can support in real sales conversations.
Product Management
Empathy Mapping
Organize what users say, think, do, and feel into an empathy map grounded in research, with clear distinctions between observations and inferences.
Product Management
Kano Model
Use the Kano Model to distinguish expected basics, performance improvements, and attractive features before choosing what deserves product effort.
Product Management
MoSCoW Prioritization
Agree what a delivery must, should, could, and will not include this time, with a practical example and checks against an overloaded Must Have list.
Leadership and Management
Situational Leadership
Choose useful direction and support for a specific task, with clear explanations of four styles and a worked on-call team example.
Marketing and Sales
The AIDA Framework
Write clearer messages with attention, interest, desire, and action, using a worked workshop example and practical checks for each stage.
Product Management
RICE Prioritization
Compare product ideas with RICE, using clear scales, a worked roadmap example, and checks that keep uncertain estimates from becoming false certainty.
Product Management
Jobs to Be Done
Understand the progress customers want, build a useful job story, and turn interview evidence into a product decision through a worked handover example.
Business Strategy
Porter's Five Forces
Understand who puts pressure on industry profits, with clear explanations of all five forces and a worked independent-bookshop example.
Business Strategy
SWOT Analysis
Use SWOT to turn strengths, weaknesses, opportunities, and threats into a clearer decision, with a worked rainwear example and practical steps.