Business Strategy
SWOT Analysis
Use SWOT to turn strengths, weaknesses, opportunities, and threats into a clearer decision, with a worked rainwear example and practical steps.
A collection of frameworks for better decisions.
Explore practical frameworks for strategy, product, marketing, and leadership—with clear explanations, visual guides, and worked examples.
Your thinking toolkit
Good decisions start here.
Find a useful lens for your next challenge.
Product Management
Jobs to Be Done
Understand the progress customers want, build a useful job story, and turn interview evidence into a product decision through a worked handover example.
Business Strategy
Porter's Five Forces
Understand who puts pressure on industry profits, with clear explanations of all five forces and a worked independent-bookshop example.
Product Management
RICE Prioritization
Compare product ideas with RICE, using clear scales, a worked roadmap example, and checks that keep uncertain estimates from becoming false certainty.
Leadership and Management
Situational Leadership
Choose useful direction and support for a specific task, with clear explanations of four styles and a worked on-call team example.
Marketing and Sales
The AIDA Framework
Write clearer messages with attention, interest, desire, and action, using a worked workshop example and practical checks for each stage.
Find your focus
Different challenges.
Fresh perspectives.
From your next product bet to your next team conversation. Explore frameworks for your kind of work.
Business Strategy
Frameworks for reading a company and the industry around it before choosing where to compete or invest.Explore categoryProduct Management
Frameworks for discovering what customers are trying to get done and for choosing which work deserves time.Explore categoryMarketing and Sales
Frameworks for shaping a message so the right person notices it, understands it, and can take a next step.Explore categoryLeadership and Management
Frameworks for adjusting how you lead to the person and the task, rather than using one style for everyone.Explore categoryBeyond the buzzwords
Understand it.
Then put it to work.
See the idea clearly.
Plain-language explanations and visual guides make the moving parts click.
Make it practical.
Follow the steps and a worked example to connect the concept to your own challenge.
Know its limits.
Understand where a framework falls short, and when another approach might fit better.
A little structure goes a long way